RETOUCH

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Who’s the liquify junkie working for Ralph Lauren?

with 5 comments


Obviously Ralph Lauren’s retouchers are suffering from some serious “Photoshop Liquify” addictions of late.

Liquify is a great tool for getting rid of bumps in clothes, giving a bit of shape to odd body angles or just to make an image more aesthetic.  But in the wrong hands it can be a disaster, proven by two Ralph Lauren ads that have been in circulation of late.

lauren

The beautiful Filippa Hamilton looks like one of those “Bratz dolls” in this retouch with her head almost bigger that her body and arms that now resemble rubber bands!

ralphbloodylaurenagain

Valentina Zelyaeva in this shot just looks odd! With such a dramatic change to her midsection (especially from the screen left of the shot) it makes her shoulders look huge. Her screen left hand is suffering a bit of swelling also from the excessive liquify.

Seriously how does this all get approved?

You would never find work like this coming from Retouch.  We just wouldn’t allow it.

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Written by retouch

October 16, 2009 at 10:02 pm

Posted in Retouch News

5 Responses

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  1. This is Art Directors combined with retouchers working for a pittance:

    Full-time Retoucher
    Salary: $30,000 – $40,000

    High-end boutique digital capture and retouching company specialising in advertising, fashion and beauty seeking junior retoucher for expanding business.

    Successful applicant will have between 1 and 3 years experience in Photoshop on Mac, be enthusiastic, hard-working and willing to learn. 3d modelling experience an advantage. Position may include work on photographic shoots. Salary dependant on experience.

    Retoucher- Digital Capture and Retouching

    Alias Smith

    October 27, 2009 at 7:49 am

  2. haha this is classic. As the old saying goes though you get what you pay for and Alias is right. You pay peanuts you get monkeys.

    arke1

    June 6, 2011 at 12:06 am

  3. may as well work at mac donalds

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