Obviously Ralph Lauren’s retouchers are suffering from some serious “Photoshop Liquify” addictions of late.
Liquify is a great tool for getting rid of bumps in clothes, giving a bit of shape to odd body angles or just to make an image more aesthetic. But in the wrong hands it can be a disaster, proven by two Ralph Lauren ads that have been in circulation of late.
The beautiful Filippa Hamilton looks like one of those “Bratz dolls” in this retouch with her head almost bigger that her body and arms that now resemble rubber bands!
Valentina Zelyaeva in this shot just looks odd! With such a dramatic change to her midsection (especially from the screen left of the shot) it makes her shoulders look huge. Her screen left hand is suffering a bit of swelling also from the excessive liquify.
Seriously how does this all get approved?
You would never find work like this coming from Retouch. We just wouldn’t allow it.
Yesterday one of our head retouchers Larissa, was interviewed by a syndey radio station in relation to the new French bill that is being tabled by Valerie Boyer a member of President Nicolas Sarkozy’s UMP party, to impose a health warning “Photo Retouched” on retouched images in media, advertising and product-wrappings.
Bellow is larissa follow up to her statement on this issue:
“As a retoucher I agree that this warning should be placed on images in magazines and mainstream media that have been altered, it is no secret that almost every photo you see in a magazine these days has been retouched. There is generally no recognition for retouch artists for the work we do, so this could possibly work in our favor.
Young people today need to be educated that advertising is about aesthetics, selling a feeling or point of view and is not always meant to be 100% real.
Today there are alterations in everything we see, however we need to draw limits to having such warnings. I don’t want a warning on a piece of art hanging in my house! As I also work as a Telecine artist, are we going to be putting warnings on tv advertisements? eg ‘the water seen in this ad for fiji may not be as turquoise in real life’. There has to be a limit.”
This view is not exactly shared to the “Nth Degree” by everyone here at retouch Mind you Larissa does have some valid points.
What are your thoughts?
We have finally got around to launching our brand new version of www.retouch.com.au. The site has taken on a whole new look that is much sleeker with a heavier emphais on imagery. Navigation and site content is also more user friendly overall.
Some new features of the site include a massive showcase gallery, a newer and larger before & after portfolio gallery, before & after image examples on the service page, skype live communication links throughout, a modernized menu system.
What a welcome relief to have a website that finally represents us closer to what we are about!
Many thanks to the team at Hard Hat Design for helping to make this all happen.
We are also now the proud owners of the domain name www.retouch.co.nz
Retouch recently featured in the May/June issue of Australian Capture Magazine. The article “The Pixel Surgeons” is an interesting editorial covering the retouching industry as a whole and the who’s who of retouching in Australasia, which included us
They interviewed one of our head retouchers Larissa who explains where Retouch sits in the market (on a higher professional level catering for pro photographers and the quality savy consumer) and how allot of other online services are producing low grade quality work based out of india and china. The article contiune’s to explain how some of these services go for as little as $1 per image!
I guess you really do get what you pay for. Keep your money out of the sweat shops we say.
Well RETOUCH has most definatly being changing since our last post. Currently we are retouching our second catalog for “Bras and Things” (Australia) with over 57 images. We have managed to established a solid client base in Sydney and Auckland. Our director/head retoucher Damien, has relocated to Auckland to expand his photography career and setup our new NZ divison WWW.RETOUCH.NET.NZ
Also Damien is now the head retoucher for NZ’s “Black Magazine”. Below is the current issue’s cover which Damien shot and retouched.
Retouch and co founder/photographer Damien Van Der Vlist features in the August 2006 edition of Digital Photography & Design magazine. The editorial covers how retouch.com.au started, Damien’s career as a photographer and how it relates to his retouching techniques. There is also a run through on the retouching elements of a selection of images. Check out the article below. www.retouch.com.au
Well we are certainly up to our necks in work. With the Australian Loreal Colour Trophy deadline approaching we are very busy retouching and printing many clients entries. There are some fantasic hairstyles and colour work. Best of luck to all our clients in the comp we look forward to hopefully seeing your work in the finals!!!